A starting kicker at LSU & Rice on scholarship, James started Simple Kicking to help kickers improve accuracy with skinny posts. Since 2016, 6 NFL Clubs and over a dozen FBS programs have benefitted from the technology. Inspired to help more kickers, Simple Kicking has opened “Pro Day” Kicking Camps. Driven by data, the App tracks prospects on college/NFL uprights (highlights, camps, practices, and games) and feeds the data into our advanced analytics model to create a SKOR® Card. Boosting the exposure of a high school kicker, the Skolarship Report Card matches the athlete’s data to a scholarship talent level which is delivered to college coaches via an online recruiting portal.